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The Definitive Guide to Twitter Success Fully Updated and Expanded
FEATURING new statistics, strategies, and case studies
You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!
Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.
Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:
- Secrets to building influence on Twitter
- The formula behind every Twitter business success
- 22 ways to build an audience who wants to connect with you
- Content strategies, time savers, and useful tips
- 20 ways to use Twitter as a competitive advantage
Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
- Sales Rank: #301742 in Books
- Brand: Schaefer, Mark W.
- Published on: 2014-08-14
- Released on: 2014-08-14
- Original language: English
- Number of items: 1
- Dimensions: 8.38" h x .51" w x 5.50" l, .84 pounds
- Binding: Paperback
- 224 pages
Review
"The best book on Twitter you will ever read." -- B2B Marketing Magazine
From the Author
Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as�required�reading.
The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?" �That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world. �The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of�theoretical�or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways!�
About the Author
MARK W. SCHAEFER is a college educator, consultant, and blogger and the author of Return on Influence and Born to Blog.
Most helpful customer reviews
42 of 44 people found the following review helpful.
Great Twitter Book
By S. Poland
I purchased this book, because I was a newbie to the world of Twitter. As a communication major I was interested in what the hype was all about with Twitter, BOY was I completely overwhelmed at the beginning. I purchased this book in hopes that it would answer some of my questions I had about Twitter, and it did. The Tao of Twitter is an easy read, and explains all the do's and don'ts along with all the functions that Twitter offers. I highly recommend this book for anyone who is a newbie to Twitter.
26 of 27 people found the following review helpful.
Perfect read on a Kindle
By Jeff Aski
A lot of the information here is entry level, but this book has it all compiled in one place. It's well organized and is written very clearly. The layout is absolutely perfect for a Kindle. The chapters are short and to the point. It's a quick, but good read.
10 of 10 people found the following review helpful.
Required Reading For Well... Everyone Using Twitter
By Joseph Ratliff
The Tao of Twitter is a concise primer on the true value of Twitter... that which cannot be quantified.
If you are a business owner, and want to use Twitter to its fullest capability, read this book. If you are the CEO of a Fortune 500 company, and want to understand the true ROI of Twitter (and it isn't always dollars and cents), you NEED to read this book.
And finally, if you want to use Twitter the way it should be used, well, read this book. Mark outlines some key points for everyone... not just business people.
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