Ebook Winning in the Indian Market: Understanding the Transformation of Consumer India, by Rama Bijapurkar
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Winning in the Indian Market: Understanding the Transformation of Consumer India, by Rama Bijapurkar
Ebook Winning in the Indian Market: Understanding the Transformation of Consumer India, by Rama Bijapurkar
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Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals... She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. - C.K. Prahalad
Thought provoking and topical, it will be of great value to a wide spectrum of people, most importantly to those global firms and their senior management who are looking for credible insights and data to create these winning strategies. It will also be of immense help to those management students and academic researchers who are interested in understanding the Indian consumer market. - N.R. Narayana Murthy
Winning in the Indian Market: Understanding the Transformations of Consumer India is one of the most insightful books on how a multinational company can win in India by managing the diversity, complexity and affordability of Indian consumers. My congratulations to Rama Bijapurkar for writing a reader-friendly book with captivating case studies based on her highly successful consulting experiences - Jagdish N. Sheth
Rama Bijapurkar is one of the very few global minds who doesn't paint emerging markets with a developed country brush. In this book, she uses her deep understanding of India to deliver a highly informative piece of work. Anyone looking to profit from eh boom in developing countries such as India would be well advised to first read this very thoughtful - Ruchir Sharma
India is a "chaos" market with many layers of opportunity beyond the obvious. This book has the rare insight and courage to describe the Indian market as it truly is and will be in the future. It is essential reading for anyone who is serious about doing business in India. - Kishore Biyani
- Sales Rank: #1140838 in Books
- Published on: 2007-11-02
- Original language: English
- Number of items: 1
- Dimensions: 8.96" h x .89" w x 6.06" l, .48 pounds
- Binding: Paperback
- 250 pages
Most helpful customer reviews
2 of 3 people found the following review helpful.
Superb!
By Tim
This is quite a remarkable book. The author methodically works through a confusing maze of data to present an understandable -- and practical -- summary of the current state of the Indian consumer. She deftly weaves hard and soft data, neither of which are complete without the other. I would recommend this book as the singular must read for any international consumer products or retailing professional trying to understand India.
0 of 0 people found the following review helpful.
An Outstanding Book on Understanding India!
By Alok
Rama has created an outstanding book that actually rings true with me as an Indian marketer now working outside of India. Her insights are original and sharp and at the same time very, very useful to the practical marketer/ strategist. If there was a course on Marketing in India, I am sure this would be the ideal text book!
0 of 0 people found the following review helpful.
zoom on consuming forces in India
By Aurelio Gutierrez Perez
Focused on understanding the nature of consuming forces in India, very interesting for people who are targeting this market.
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